Everything I know about SEO, written down.
Guides, tutorials and case studies on search — site architecture, programmatic builds, technical fixes, and what actually moved the numbers on real projects.
Pick a topic
Each one collects the guides, tutorials and case studies that belong to it.
Site Architecture
Silos, internal linking and URL structure — how a site is organised before a single word is written.
Programmatic SEO
Generating thousands of pages from data without generating thousands of problems.
Technical SEO
Indexing, crawl budget, page speed and hosting. The plumbing nobody notices until it leaks.
Keyword Research
Finding terms with real demand and commercial intent, not just volume.
Beyond Google
Bing and the other indexes most people ignore, and what they are actually worth.
Domains
Expired, deleted, exact-match, partial-match — picking the domain you build on.
Case studies, with the numbers
Full project breakdowns — the domain, the structure, the traffic split and the result. Figures come off real dashboards, not estimates.
Case Study #1
$900+ in one month from a single site, with Bing traffic only
A fresh partial-match domain in the gutters niche. Close to dead in Google, steady on Bing for months. 211 calls in July 2026, 37 converted, with installation and replacement keywords paying the most.
Case Study #2
$4,300+ in 6 months from a low-to-mid paying niche and a single website
A deleted exact-match domain registered in March 2026, built out nationwide on a subdirectory silo. Google dropped it within days; Bing sent 1.8K clicks and 1,015 calls followed. Nothing spent on links.
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