Home / Case studies / #2 Porta potty rental
Case Study #2
$4,300+ in 6 months from a low-to-mid paying niche and a single website
In this case study I want to show how a low- to mid-paying niche with good search volume can sometimes perform better than a high-paying one.
I am not saying avoid high-paying niches. But you need to be ready for the competition that usually comes with them. Moderate payouts plus solid search volume is often the smarter trade.
- Revenue, 6 months
- $4,300+
- Calls received
- 1,015
- Connected
- 860
- Converted
- 529
Project overview
Project at a glance
- Niche
- Porta potty rental
- Domain type
- Deleted domain (found on ExpiredDomains.net)
- Domain name
- Exact match domain (EMD)
- Registered
- March 2026
- Domain age
- 7 months
- TLD
- .COM
- Network
- Lead Smart Inc
- Dashboard
- Ringba
- Target market
- Nationwide (USA)
- Site structure
- Subdirectory silo architecture
- Off-page SEO spend
- $0
Traffic
Google traffic dropped within a few days of launch — a pattern I have now seen several times with nationwide scripts. Bing picked up shortly afterwards, and that is where the results came from.
- Bing clicks
- 1,800
- Google clicks
- 27
Almost all of the organic traffic came from Bing.
Google over the same six months, for comparison — a short burst in the first three weeks after launch, then effectively a flat line:
Revenue
Here is the six-month breakdown through Lead Smart Inc, tracked in Ringba.
- Calls received: 1,015
- Connected calls: 860
- Converted calls: 529
- Total revenue: $4,300+
One of the biggest advantages of the porta potty rental campaign was its broad buyer coverage. That meant a large share of incoming calls actually got connected to a buyer, which pushed conversions and revenue up.
A special thanks
Credit to Matthew Zivkovic for building and running the network behind these campaigns. I have been able to generate good results through Lead Smart Inc, and I appreciate the opportunity and the work that goes into making the network possible. Keep up the great work, Matthew.
Script strategy
As with my other projects, this site runs on a custom PHP script.
It uses a subdirectory-based silo structure, and it targets the entire USA rather than a single state or city. The idea was to build a nationwide presence and capture search traffic from across the country.
SEO strategy
Nothing complicated. On-page SEO done properly — site structure and content — and that is it.
Off-page SEO investment: $0.
No link-building campaigns. No paid backlinks.
Final thoughts
This project is a good example of how you do not always need the highest-paying niche to generate decent revenue. A niche with good search volume, reasonable payouts and broad buyer coverage can produce strong results when the SEO strategy and site structure are executed properly.
What to take from this one
- Buyer coverage matters as much as payout — 860 of 1,015 calls connecting is what made this work.
- A deleted EMD from ExpiredDomains.net was earning inside seven months of registration.
- Nationwide scripts can spike and fade in Google; plan for Bing to carry the traffic.
- $0 on links. The structure and the on-page work did the ranking.
If you have questions about this project, they are worth asking — and if you have not read it yet, Case Study #1 covers a gutters site on Bing-only traffic.
Topics covered
